jQuery.fn.liScroll = function(settings) {
		settings = jQuery.extend({
		travelocity: 0.07
		}, settings);		
		return this.each(function(){
				var $strip = jQuery(this);
				$strip.addClass("newsticker");
				var stripWidth = 0;
				var originalStripWidth = 0;
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
				var elementAmount = 0;

        $strip.find("li").each(function(i){
				stripWidth += jQuery(this, i).width();
				elementAmount++;
				});
        
				if ( stripWidth > $tickercontainer.width() ) {
            originalStripWidth = stripWidth;
            $strip.append($strip.contents().clone());
            stripWidth = 0;
            $strip.find("li").each(function(i){
    				  stripWidth += jQuery(this, i).width();
    				});
            $strip.width(stripWidth);
            var defTiming = stripWidth/settings.travelocity;
				    var totalTravel = stripWidth;
        } else {
            $strip.append($strip.contents().clone());
            originalStripWidth = stripWidth;
            $strip.append($strip.contents().clone());
            stripWidth = 0;
            $strip.find("li").each(function(i){
    				  stripWidth += jQuery(this, i).width();
    				});
            $strip.width(stripWidth);
            var defTiming = stripWidth/settings.travelocity;
				    var totalTravel = stripWidth;
        }
        					
				function scrollnews(spazio, tempo){
				$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){
              $strip.children("li:lt("+elementAmount+")").remove().appendTo($strip);
              $strip.css("left",originalStripWidth-containerWidth+"px");
              scrollnews(totalTravel/2, defTiming/2);
          });
				};

				
				scrollnews(totalTravel, defTiming);
        
				$strip.hover(function(){
				jQuery(this).stop();
				},
				function(){
				var offset = jQuery(this).offset();
				var residualSpace = offset.left;
				var residualTime = residualSpace/settings.travelocity;
				scrollnews(residualSpace, residualTime);
				});		
        
        
        	
		});	
};